COURSE: Advanced Campaigns, Fall 2023, Professor Doug May
The objective was to rebrand a small company and apply the new identity to various brand extensions and mockups of their applications. My selected client, Bieda, is an innovative skincare company that needs help making a lasting impression in their market. I chose to reimagine Bieda as a house of brands where each product has its own emphasized identity with ample personality while remaining cohesive to the overarching system, rather than focusing on the brand name itself. The project scope includes the creation of a client brief to inform design, illustration, copywriting, and curation, with a particular emphasis on brand and packaging design.
AWARDS: Honorable Mention in Graphis New Talent 2024
Photo Credits: Karolina Grabowska (Pexels, Laryssa Suaid (Pexels), Emma Bauso (Pexels), Vincent Burkhead (Unsplash), Laura Tancredi (Pexels), Min An (Pexels)
Mockups: s.salvador (Freepik), smartymockups.com, Qeaql-studio (Freepik), mrmockup.com