Course: Art Direction, Spring 2023, Professor Douglas May
The objective was to create a consumer ad campaign with strong visuals and headline appeal. I chose GreenPan, a line of cookware with non-toxic ceramic nonstick technology. My solution differentiates this product in the marketplace using playful frog imagery – showing how even one of nature’s stickiest creatures will slide off the surface. The project scope includes design and copywriting.
Awards: Silver in Graphis New Talent 2024, Merit Award in UCO School of Design's Salute competition, Selected for UNT's 63rd Annual Voertman Competition
Awards: Silver in Graphis New Talent 2024, Merit Award in UCO School of Design's Salute competition, Selected for UNT's 63rd Annual Voertman Competition
Frog photo credits to Alamy
Frog photo credits to Jim Zuckerman Photography
