COURSE: Final Portfolio, Spring 2024, Lecturer Gus Granger
The objective was to conduct client research, formulate a brand strategy and brief, create a logo and visual identity, and apply it to various brand extensions and mockups of their applications. My chosen client was Cross Timbers Winery, a winery and event space in a historic house in Grapevine, TX. I used this rebrand project to lean into the history of Texas and portray the client in a chic but vintage way. The project scope includes logo and packaging design, brand application, and curation.
