COURSE: Advanced Campaigns, Fall 2023, Professor Doug May
The objective was to rebrand a large company and apply the new identity to various brand extensions and mockups of their applications. I chose to refresh the visual identity of the Movie Tavern dine-in movie theater chain by identifying a target audience and highlighting elements, such as their in-house lounge experience, that appeal to them and set the company apart. The project scope includes the creation of a client brief to inform design, copywriting, and curation.
AWARDS: Silver in Graphis New Talent 2024
Photos Credits: kiwihug (Unsplash), Pixabay (Pexels), Jason Lung (Unsplash)
Mockups: Victor Ketom (Behance), Tinydesignr, Vitaliy Kolomiets (Dribble), mrmockup.com