COURSE: Interaction Design 1, Spring 2022, Professor Erica Holeman
The objective was to work in groups to research and assess an existing site to redesign using UX methodologies. Identifying a problem & vision statement, creating a brand matrix, exploring brand personas and scenarios, and card sorting to determine information architecture led our 4-person team to a cohesive strategy for redesigning the Book Fair Australia website on Figma in a more aesthetically pleasing and intuitive way. I was in charge of putting together the ticket page and subpage, the 404 error page and animating the scrolling headlines for each page. My logo was chosen for the final design, and I oversaw organization and consistency and helped out with a lot of prototyping as well. The project scope includes creating wireframes and designing and prototyping a website in three scales for desktop, tablet, and phone.
Please see below for the presentation of our team's final deliverables, including the existing site analysis, desktop mid-fidelity wireframes, our element collage, and mockups of the home screen at each scale:
Existing site analysis.
Mockups of the redesigned homepage at the tablet, desktop, and phone scales.
My logo redesign for Book Fair Australia that was used in the project.
Open these Figma links to explore the final prototypes and high-fidelity wireframes at each scale: